Hotelwize for Online Marketing teams

Hotelwize for Online Marketing teams

Hotelwize is designed with performance optimization and online marketing in mind. The support of online marketing teams is built in core functionality and our goal is to excess in:
  1. Performance (Page speed)
  2. SEO techniques
  3. Themes that support semantic web philosophy
  4. Analytics tracking
  5. Security
  6. Easy of use
  7. Web Content Personalization

Performance

Hotelwize themes scores >99% in Google Page Speed tests. This is a combination of good design practices and the backend technology of the website. We are using a static page builder to deploy the website and also provide a CDN service to support geo-replication all over the world, minimizing network latency.

The first response of the webserver is as low as 100ms.

SEO

Hotelwize gives you a toolbox to optimize the website:

  1. Multilingual Title, Description in all pages
  2. Filename, title, description for all image files
  3. Mass update of title, description of image files
  4. Schema.org elements
  5. Microformat for Facebook and Twitter sharing
  6. Redirect rules and import tool from csv file.

Semantic web

Semantic SEO is a marketing technique to improve the traffic of a website by providing search engines with metadata and semantically relevant content that can unambiguously answer a specific search intent.

All Hotelwize themes are designed with Semantic Web HTML 5 elements. This affects the parsing of a website from web crawlers. Also a complete list of schema.org plugins for hotels is available.

Analytics Tracking

Track user activity on website automatically with Hotelwize themes. Every theme contains tracking views, events, goals, e-commerce already implemented by a experienced google certified team.

All you have to do is to activate the tracking plugin for your preferred analytics platform(s).

Currently supported analytics and tracking platforms:

  1. Google Analytics
  2. Google AdWords
  3. Facebook
  4. Yandex

Security

Hotelwize builder generates static html files and the webservers only responds with these static html files, minimizing a potential attackers ability to exploit vulnerabilities.

No programming language, or database exists on the deployed website that an attacker could exploit.

Access to Admin panel is protected with high security standards and two factor authentication (2FA)

Landing Pages

Create landing pages using predefined templates and optimize content for your marketing campaign.
You can also easily create pop-up windows when a visitor comes from an online ad.

Content Personalization

Improve user experience and user engagement by providing relevant content to your visitors. Organize your target audiences in personas and show different content or even template.
Hotelwize identifies the persona using a large set of signals, including campaign source, device, country, stay preferences.
Use our system wide profiles of personas or create your own.

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